OK, so not THAT kind of BS - this is Bliss Sawyer's thoughts on E-mail Etiquette.
1. K.I.S.S. Keep it super simple. Most of us have the attention of a gnat when it comes to reading e-mail. Don't over-burden the reader with information. Make it quick, to the point and a call to action if necessary.
2. Links. I sent an e-mail this morning asking for information about a product. The response referenced their website - but no links. Yes, I know how to get there, but make it easy for clients to go where you want them to go.
3. Signature. You are a professional. Get a professional signature on your e-mail or consider an electronic letterhead. It brands you. Use a professional picture, people will feel more of a connection with your message.
4. Ask for referrals. After your signature use the phrase "The Highest Compliment I can Receive is a Referral From a Friend" or something else that fits your personality.
5. Don't assume it went where it was supposed to go. I have a love/hate relationship with my e-mail. Love it when it works and drives my business, hate it when something goes wrong and it doesn't land where it's supposed to. It's ok to follow up on an e-mail if you haven't received a response. Just make sure you give them an appropriate amount of time first.
6. Be careful with mass e-mailing. Use a program that tracks the opens and links of your e-mails. Make sure you are being effective. Offer an opt out so you comply with spam regulations. You may be staying front and center in the mind... the question is whether this is with good thoughts or negative ones. Get permission to send emails!
E-mail is a great tool for our businesses. Use it wisely.
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