Have fun with unique marketing

I love unique marketing... things that make the recipient take notice and remember who you are.  The possibilities are endless.  Here are just a few ideas:

• Give a tool box one week and a different tool every week for 6 weeks after that with a catchy phrase on how you can help their business.
• Drop off a plant with a note that says "I can help your business grow"
• Send play-doh and state "We're flexible to meet your needs"
• Send an airhorn that says "You won't have to use this to get our attention"

Want your staff to buy into your marketing efforts?  Bring in about 10 fun or funky items.  The bigger the variety, the better.  Then ask them to come up with as many catchy phrases as they can to go with the item.  Give them a challenge to think of other things to use in this type of marketing.  Many minds are better than one.

Remember to label everything you distribute.  I prefer the small address labels with your name, company and phone number.  You will also be giving your business card, but this often gets thrown away. 

Have fun and build relationships... making money just seems to happens after that.