We all scream for Ice Cream!

Here's an idea for a fun summer mailing to your database.  The first of June, send a free ice cream coupon to your entire database. 

Approach a locally owned store and ask if they would work with you on this mailing.  Offer to print the coupons at your expense, but then explain that you would like to only pay for the ones that are redeemed.  This is a win-win as people will likely purchase more and you are only paying for those that actually use the coupons.

Title your letter with something like:  "Summer is here... enjoy some fun on me!"  After a line or two about summer, go on to give a few points about rates or other interesting facts on mortgages.  Don't forget to ask for referrals!

You could also do this for a local coffee shop, sandwich place etc.  This is a fun value-mailing that will keep your database opening mail as it comes from you and reading the content.  This is also great business to business marketing!  Make sure the owner is then included in your database for future contact.