Band-aid Marketing Idea

One of my coaching clients has a builder that she would like to start working with.  This builder has multiple subdivisions and already is connected with several other lenders.  The good news is that he isn't exclusive with just one mortgage company.  The challenge is to come up with something that will be unique to put in the model homes. 

Of course, there is the standard giving of closing costs etc., but everyone offers this.  We decided to develop a campaign that will grab potential clients attention.  An 11x17 poster on a small easel stating "We can't take away having a mortgage payment, but we CAN make it as painless as possible."  To go along with this, she will have promotional bandaids for prospects to pick up at the model homes.  Check out:  http://www.extra-mile.com/health/bandages.htm  for promotional bandaids or put a printed sticker on your own box of bandaids purchased at any retailer.

This marketing idea can also be used with Realtors, First Time Home Buyer seminars and in connection with any other marketing you may be doing.  The great thing about marketing is that you can be creative with just about anything!