In the past, I have recommended a client appreciation event where you give away gas and have a meet and greet event at a local gas station. Click here to see this article and a sample postcard to market the event.
With all the hullabaloo about gas prices, I've seen gas incentives become the new marketing tool to drive business. So of course, my brain started to see the potential for our industry. Why not develop a new marketing campaign that offers buyers a $500 gas card with their closed loan? This is a great way to create excitement and get you noticed.
I've used coupons for years, not so much because they bring in dozens of loans, but because they are a great second business card and a nice addition to mailings. People are feeling trepidation about their finances and the economy, so you are offering some relief to this problem.
Marketing is all about doing something that draws attention and creates a sense of urgency. Realtors will be thrilled that you are helping their clients with more than just their new mortgage.
Hey Bliss,
Is this idea RESPA proof??
Posted by: Ron | July 08, 2008 at 01:23 PM
I have spoken with HUD regarding this promotion and there is no problem offering the buyer a gift card for gas at closing.
Bliss Sawyer
Posted by: Bliss Sawyer | July 09, 2008 at 02:20 PM