Bliss Sawyer's Marketing Blog

Offering Value to Attorney's, CPAs and Financial Advisers

We hear it constantly:  "Get involved with other referral partners besides Realtors.  Attorney's, CPA's, Financial Advisers can all refer you business."  But HOW do you get them to send you referrals?  Especially if you don't currently send them business.

Offer value first!  Easy Street Designs, with the help of originators just like you, has developed brochures for each of these referral partners.  Then,  you are bringing your knowledge and expertise to the relationship in a way that immediately helps their clients. And if you have purchased my Breaking the 40 Million Dollar Marketing Binder - check out page 110 for a $10 off coupon for Easy Street Designs.

Attorney brochure:  Divorce and Your Home

 

CPA brochure:  Making Sense of the Mortgage Interest Deduction

Financial Adviser brochure: Financial Strategies and Your Home

Looking for a Client/Referral Partner Newsletter?

Dear Mortgage Originators & Managers,

HERE'S THE #1 PROBLEM RIGHT NOW: Every Originator is looking for the secrets to success in this competitive marketplace (not just guru fluff & stuff) and they need quality resources they can send to their past clients, referral partners and prospects to stay top of mind and to generate new qualified leads and prospective partnerships every month! HERE'S A SIMPLE SOLUTION TO THE PROBLEM: The New Combo Membership offer from MyMortgageCommunity.com and Dave Hershman's NewsletterPro Marketing System will equip you with the coaching and marketing tools you need to succeed as a top originator!

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Special Combo Offer!  Get access to 25 industry experts and receive the four Done-4-You, customizable newsletter EACH month for only $59.  The best part is you can try the combo membership for just $1 your first month, cancel any time (no contract) and receive over $900 in bonus gifts just for trying it out! To start your combo membership click the link below (or copy and paste the entire link into your web browser) and use special discount coupon code "Sawyer50": https://web.memberclicks.com/mc/quickForm/viewForm.do?orgId=oc&formId=40346 Start your $1 Trial Membership Today!

P.S. If you are currently an active member of MyMortgageCommunity.com you can upgrade to the special membership offer by emailing support@MyMortgageCommunity.com with "UPGRADE TO COMBO MEMBERSHIP" in the subject line and they will contact you to discuss the details of your upgrade.

Are you looking for a Client Newsletter?

I've had many loan officers ask for my recommendation of a client newsletter.   Doren Aldana has put together a great product that is probably just what you are looking for.  Take a look...

What is this secret to success that most mortgage professionals overlook or neglect? The single most valuable asset in your business is the trusted relationships you cultivate with your prospects, clients and referral partners!

The key words there are: “TRUSTED”, “RELATIONSHIPS”, and “CULTIVATE”.  Why are these 3 elements so important?  Studies show that a client list loses 10% of its value each month sent of contact, so 10 months’ neglect zeroes the value. That’s how fast and easily “relationship” slips away.

Here’s the bottom line. If you’re not continuously staying in touch on a monthly basis, cultivating a bond of trust with your prospects, clients and referral partners – guess what, someone else probably is! Which means your BIGGEST ASSET is liable to get pillaged by your competitors!

Sobering thought isn’t it?

So, what’s the solution? How can you build and expand your #1 asset instead of allowing it to be stripped away through neglect? What’s the best, easiest, most effective way to follow-up with your clients every single month like clockwork?

I believe that my friend, Doren Aldana, the Mortgage Marketing Coach, has found the answer. It’s simple yet extremely powerful. Click Here to discover his strange marketing secret…

Dedicated to your success,

Bliss Sawyer

P.S. If you have 100 or more clients in your database then you really need to check this out! This powerful follow-up tool will revolutionize how you market your mortgage business – forever!

Is your attitude one of success?

I think that attitude has quite a bit to do with success and I love reading Jeffrey Gitomer's Sales Caffeine (It's free!)  Every week it is full of great tidbits on success, many times dealing with the attitude we have towards our clients, coworkers and even ourselves.

This week, there was a great article titled:  What's Your "Type"?  Mine is "Sales Successful."  Here's a short excerpt:

"Your manager, your coworkers, your fellow salespeople, and your customers already see you.  And "type" you.  They see the way you dress.  They see the way you act.  They see your character.  They see your personality.  They see your style.  And they see how you perform.  But rarely do you get to see or evaluate yourself.

So, I am asking you to do that now.  I'm asking how close to "conformist, compliant, high performer" can you rate yourself?

I'm gonna throw some other words at you:  friendly, helpful, sincere, value-driven, truthful, ethical, and grateful.  These are areas of your personality and character that will lead you closer to sales success. -- Jeffrey Gitomer

If you were to spend 15 minutes every day reading something educational and/or motivational you would be further ahead than the majority of your competition.  And you will feel better!  What are you reading?

Doug Smith and Bliss Sawyer Newsletter - only $36!

This has to be the best deal in the industry... No sales pitch.  No fluff.  Just nuts and bolts to get your business rolling and fatten up those paychecks. 

Doug Smith and I saw a need for an affordable product that would continually bring you tips, new ideas and downloads.  The Competitive Edge Newsletter is just that.... Every 2nd and 4th Tuesday, you receive a new edition with great content to give you a boost.

Take a look at our first edition FREE!

BONUS! Purchase today and receive recorded seminars from both Doug and Bliss.  Doug brings you “Relationship Selling: How Top Producers Succeed with Top Referral Clients” and Bliss offers “Breaking the $40 Million Dollar Barrier.”  Two great additions to your library.   FREE – when you order today!